Introduction

The Shankly Hotel is part of the Signature Living group of Hotels and serviced apartments. The group is based in Liverpool and is owned by the local entrepreneur Lawrence Kenwright. Their latest hotel – The Shankly, is a testament to this principle.

The clue is in the title – the hotel is a football-themed hotel and is in honour of the footballing legend Bill Shankly. The hotel is a stylish boutique hotel and has been created in an old city council offices and very cleverly exploits the building classic design and unusual shape. Throughout the hotels and into the large and impressive rooms carries the Bill Shankly theme. There is a large number of memorabilia which has been donated by the Shankly family who has been heavily involved in the project. His grandson Chris is a Director of the business.

The Signature Living team are fanatical about the guest experience and continually rate number 1 on Tripadvisor.

“Lawrence and his team are bringing a new and fresh approach to the hotel sector and strive to be different and innovative.” – The Shankly Hotel

The Challenge

The Shankly wanted to ensure that the TV system enhances this quest experience. The rooms are all generously sized and in many cases have multiple double beds (they welcome hen and stag parties) so the TV’s firstly needed to be a large format and secondly need to be stylish in design to complement the rooms elegant appearance.

They also focused heavily on the ease of use and interfaces look and feel.

“The Shankly wanted to use the TV to display the branding of the hotel and to give the guest access to a wide variety of content and functionality.”

The Solution: Hotel TV Leasing

Lumino has implemented a full IPTV solution that distributes high speed, HD quality content across the hotel.

In the rooms we have installed Samsung 48” smart hotel TVs and have implemented a Hotel TV platform with our content partner Nevaya. The system is a cloud platform and removes all of the IT infrastructure normally required locally in a hotel. The system provides the Shankly branded content and delivers an interface which is highly intuitive and looks really cool.

We have provided a great variety of content including the following, all from a single menu system:

  • Sky sports 1,2,3 & 4
  • Large variety of Freeview channels
  • International channels
  • Catchup TV such as iPlayer, 4oD, YouTube etc.
  • Video On Demand (VOD) – pre-lease movie blockbusters
  • Connection of personal devices such as phones and tablets. This includes Android devices and importantly a secure in room connection to an Apple TV for iPhones and iPads. This allows the guest to use their own content from services such as Netflix and Prime.

The Shankly also display their own content for advertising their own services and will also be launching their own Video On Demand content.

Lumino has provided the full design, installation and importantly all of the on-going support and maintenance including the remote management of the IPTV solution and the hotel TV platform.

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